Looking for feedback on logo

Mark Thompson

Hi Ralph,

Seeing as no one else has replied I will let you have my thoughts.
I am really not sure about the 3d chess piece. To me, it screams graphic designer, not photographer.
Sorry, thats all the feedback I can offer

Ken Deckinger

Hey Ralph - I’ll throw in my two cents too.

My first impression is that it feels a little busy. Personally, I’m a minimalist when it comes to logos, so I tend to gravitate toward designs that communicate the brand in a single quick glance.

The other thing I’d think about is your audience: Since you shoot corporate, news, sports, events, commercial, editorial, and glamour, I’d ask whether this logo speaks to the clients you’re hoping to attract. It definitely has attitude, and the Have Gun. Will Travel. reference is clever. But, I’m not sure how someone unfamiliar with the reference would interpret it or whether it immediately communicates the kind of photographer you are and the services you offer.

Of course, that’s just one perspective. If the logo reflects your personality and the brand you’re trying to build, that’s important too. Hopefully another viewpoint helps as you refine it. 🙂

Sarbajit Chakraborty

Hey Ralph - I am terrible at designs, but I do like it!! One thing I will ask, if the Nikon brand on the camera will cause down the line problems w/ conflicts with the brand or not.

Also, I am looking forward to your podcast! Would love to listen to it!!!!

Bo Cole

I agree with Ken. It is definitely too busy in my opinion. And even though I shoot Nikon, I would not use the logo on my logo or advertising. Now the logo might show up in some of my photography, but that would not be perceived as pushing the brand. Just my 2 cents!

Mark Thompson

No worries Ralph. Good luck with the logo and the podcast

Jeannine Cartwright

I will say I was curious about the chess piece

Ralph Berrett

@[Mark Thompson](0666c39b-e58b-493e-8485-93b14e56af0e)
What's funny? I have done a lot of graphic design. One does not live by photojournalism alone.

Ralph Berrett

@[Ken Deckinger](c3048578-7544-410e-a042-d00e6ec6333e)
You are right, but I am semi-retired, so I can have some fun now. I thought about going with Morningstar Photography with my angel wings, but I thought better of it. FullMetal Photographer was a nickname I picked up in my newspaper days. I am not a family shooter by my dark nature..

Ralph Berrett

@[Sarbajit Chakraborty](185b0ac5-48af-471d-98e2-3c6a6602decc)
Thank you very much

Mark Thompson

@[Ralph Berrett](ed0d35cf-31b3-4406-ab3b-5087b32c2f89) Firstly, you asked for feedback on your logo. Your logo states photographer so I responded as such.
Secondly I didnt say anything was funny.

Ralph Berrett

@[Mark Thompson](0666c39b-e58b-493e-8485-93b14e56af0e)
My bad, I should have said irony instead of funny. I meant no offence; in fact, you hit the nail on the head. I am also a graphic designer. It came in handy when laying out photo pages, covers, and commercial clients.
Again, no offense meant.

Ralph Berrett

@[Jeannine Cartwright](ca3d715e-1d9f-452d-8ed0-b7b4e899d4d9)
The knight chess piece symbolizes his code as a chivalrous knight errant, his tactical versatility, and his independent nature.
Unconventional Thinking: Its unique L-shaped movement shows that challenges do not always have to be met with straight-line approaches.
Adaptability: The ability to jump over other pieces mirrors a nimble scout navigating past obstacles in battle.